Career Advice

How to Prepare for a Video or Virtual Interview

John Davies··5 min read

Video interviews have become a firmly established part of the recruitment process. For many candidates, they offer greater convenience and flexibility than meeting in person. For others, they can feel surprisingly different from a traditional interview.

The fundamental principles remain the same: preparation, credibility, communication and professional judgement. The difference is that, in a virtual meeting, your environment, technology and presentation can influence the impression you create before the interview has properly begun.

A well-prepared virtual interview should feel almost effortless. Achieving that usually requires considerably more preparation beforehand.

Treat the interview as seriously as an in-person meeting

One of the easiest mistakes to make is to regard a video interview as somehow less formal than meeting an interviewer face to face.

It should be approached in exactly the same way.

Research the organisation, understand the role, review your career history and consider the questions you are likely to be asked. Read through the job description carefully and identify the areas where your experience is particularly relevant.

You should also think beyond your CV.

Senior interviewers are often interested in the decisions you have made, the problems you have solved, the way you work with colleagues and clients, and the contribution you have made to an organisation. Preparing a handful of strong examples will give you considerably more confidence than attempting to memorise answers.

Know exactly who you are meeting

Where possible, establish who will be conducting the interview and understand their role within the organisation.

For a legal position, for example, an interview with a managing partner, practice head, General Counsel or HR professional may involve quite different areas of discussion.

Understanding the interviewer's perspective allows you to tailor the conversation appropriately.

It is also worth researching the organisation itself beyond the obvious information on its website. Consider its recent developments, areas of growth, market position, clients, culture and the direction in which it appears to be heading.

Your objective is not to demonstrate that you have memorised a website. It is to arrive prepared to have an intelligent conversation about why the opportunity is relevant to you.

Test the technology well in advance

Technical problems are rarely fatal, but they can unsettle an otherwise excellent interview.

Check your internet connection, camera, microphone and headphones beforehand. Make sure you know which platform is being used and that you have installed or tested it in advance.

Do not wait until five minutes before the interview to discover that your microphone is not working.

It is sensible to join the meeting a few minutes early, although there is no need to enter the meeting room excessively early. Have the invitation, contact details and any relevant documents readily available should there be a problem.

It is also worth having a contingency plan. If the connection fails, know whether you can reconnect quickly or whether there is an agreed telephone number you can use.

The technology should become almost invisible. The interviewer should be concentrating on what you are saying, not wondering whether they can hear you.

Choose your surroundings carefully

Your surroundings form part of your presentation.

Ideally, conduct the interview somewhere quiet, private and free from interruptions. A neutral, uncluttered background is usually preferable to a busy room or a setting that distracts attention from the conversation.

Think about what the camera can see.

Remove anything particularly distracting and make sure that other people, pets, notifications or background activity will not unexpectedly appear during the interview.

Lighting is equally important. Try to position yourself so that the light is in front of you rather than directly behind you. A well-lit face is considerably easier to engage with on screen.

You do not need a professional studio. You do need an environment that looks deliberate and professional.

Dress as you would for the position

The fact that you are interviewing from home does not mean that the usual standards of professional presentation disappear.

Dress appropriately for the organisation, the seniority of the position and the nature of the role. For senior appointments particularly, your clothing should reflect the professional setting in which you expect to operate.

There is also a psychological benefit to dressing properly. Being appropriately presented can help create the right mindset and distinguish an interview from an ordinary working day at home.

Remember that the camera changes eye contact

One of the stranger aspects of a virtual interview is that looking directly at the interviewer on your screen does not necessarily mean looking directly into the camera.

When you are speaking, try to look towards the camera periodically. This creates the impression of direct eye contact for the person watching you.

You should not stare continuously into the lens. Natural movement is important. Look at the screen while listening and towards the camera when making an important point.

The objective is simply to make the interaction feel as natural as possible.

Slow down slightly

Video calls can subtly alter the rhythm of a conversation.

There may be a slight delay between one person finishing and the other beginning to speak. Speaking too quickly can make an otherwise articulate answer more difficult to follow.

Take your time.

Pause briefly before answering a difficult question. Allow the interviewer to finish speaking. Do not worry about a second or two of silence while you formulate your response.

A measured pace often comes across as confidence rather than hesitation.

Prepare your key messages

You should know the three or four things you most want the interviewer to remember about you.

These might include a particular area of expertise, a significant achievement, your leadership experience, your client relationships or the particular reason you are interested in the opportunity.

This is especially important for senior candidates.

A strong interview is not simply a sequence of answers. It is an opportunity to create a coherent picture of your professional value.

Think about the story your career tells and how the current opportunity fits within that story.

Keep notes — but do not read from them

One genuine advantage of a virtual interview is that you can have discreet notes nearby.

A short list containing key achievements, names, questions and points you want to raise can be useful. However, avoid creating a complete script.

Reading answers from a screen is usually noticeable, and it can make your delivery sound rehearsed.

Use notes as prompts rather than a safety net.

Your preparation should allow you to speak naturally because you know your own experience. You should never need to recite it.

Prepare thoughtful questions

An interview is not simply an assessment of you. It is also an opportunity for you to understand whether the organisation and role are right for you.

Prepare several questions that demonstrate genuine interest.

For a senior legal appointment, this might include the firm's growth strategy, the development of a particular practice, the expectations around business development, the structure of the team or how success would be measured.

For an in-house position, you may want to understand the relationship between the legal function and the wider business, the organisation's strategic priorities or how the legal team is expected to develop.

Avoid asking questions that could easily have been answered by spending five minutes on the organisation's website.

Consider what happens immediately before and after

Your preparation should begin well before the interviewer appears on screen.

Give yourself enough time beforehand so that you are not rushing from another meeting or arriving flustered because you cannot find the interview link.

Close unnecessary applications and notifications. Put your telephone on silent. Have water nearby. Check the room once more.

At the end of the interview, remain professional until the meeting has genuinely concluded. Make sure you have finished the conversation before reaching for the mouse to leave the call.

Small details can make a surprisingly strong impression.

Finally, be yourself — but your best professional self

Good preparation should not turn an interview into a performance.

The most effective candidates are generally those who can explain their experience clearly, answer questions thoughtfully and engage naturally with the people they are meeting.

A video interview does not require you to become a different person. It simply requires you to understand the medium and remove as many avoidable distractions as possible.

Prepare properly. Test the technology. Know your career story. Understand the organisation. Think carefully about the value you can bring and the questions you want answered.

Then concentrate on the conversation.

That is ultimately what the interviewer is there to have.

John Davies

Managing Director, Ogilvie & Davies

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